First of all, a few facts and figures. We are the world’s largest market research organisation. As such, we provide a wide range of market research and customer insight services to upwards of 9000 clients in more than 100 countries worldwide. And here in the UK alone, we employ more than 800 people.

So what exactly is it that we do? Well, in simple terms, we help other organisations - mainly FMCG manufacturers and major Grocery Retailers – make better, smarter business decisions. And how do we do this? By generation and analysis of key data, finding them the answers to fundamental business questions. What is happening in the marketplace? Why is it happening? What is likely to happen next?

But generating this information is really only the beginning. The smartest business decisions are based on knowledge, not just information. So it’s how we interpret the data we generate on their behalf and use it to develop practical market insights that adds real value and has a discernable impact on the client’s bottom line.

In short, we help our clients make better Marketing and Sales decisions